Once you’ve got everything booked and confirmed, it’s time to start promoting the show. Personally inviting people and making sure everyone posts and reposts on their social media is the bare minimum. This will let everyone’s fanbase know about the show. But if you’ve put together a truly special event, you’re going to need to branch out from your immediate networks.
You know that wretched feeling you get when it’s 3 AM and you still haven’t begun loading out from the venue, and you have to be up in three hours to make it to your next show in Sacramento?
Here’s an easy example: If you’re trying to attract women listeners between the ages of 25 and 35, but NBS alerts you that your audience is actually mostly made up of men in their 60s, you might need to re-evaluate your online marketing strategy. Or, lean into this successful demographic by doubling down on your efforts.
Education grants for nonprofits
I don’t need to tell you that podcasting has blown up again and with heavy-hitting content like This American Life, Serial, and Mark Maron’s WTF, to name a few, it’s easy to see why. Content is better than ever. But with an influx of great content and more listeners also comes a lot of crap and poorly produced podcasts in a saturated market.
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I often wonder what would happen if we bring back more of this kind of multilayered, allegorical thinking, this juicy stuff that made the music of Bach and others so meaningful in its day? Reviving these older creative methods and conceptions of music makes a worthy and profound experiment.
You’ll probably be asked to stick to a short set time of between 20 and 30 minutes. Create a tight set of songs that showcases your music and creates some kind of momentum, and don’t play covers unless you’ve specifically cleared it with the venue. Some music venues aren’t legally set up for their bands to perform covers.
Join the Headliners Club and take a giant musical leap forward in one month with a Soundfly Mentor. It’s like having a personal trainer for your music, with a series of musical workouts, a whole lot of feedback and support, and the chance to accomplish something you’ll be proud of. Click here to tell us more about your musical goals. We’d love to help you reach them!
It wasn’t long before I realized that, if I’m being very honest, all of these playlists are more or less the same. They’re all full of instrumental music (probably because they’re trying to be “calming”) and while the songs aren’t necessarily the same, to the untrained pup ear, they might as well be. There’s not a lot of variation, and if I were a dog, I’d get pretty bored with this mix too. Which might be the point — to just put your pup in a state of relaxation so they can drift off to dreamland.
I am fascinated by the creative potential of “musical theology,” a pre-Enlightenment relic from the tradition in which J.S. Bach thrived. For Bach and his cronies, music theory was a direct extension and reflection of metaphysical and religious truths. The major chord, three notes in one sound, was the trinity; equal temperament (a practical approximation that detunes each note slightly from the mathematical ratios of just intonation) represented the sinning imperfections of humankind, a musical Fall from God-made purity.
That point hits home even more for self-guided learners like myself. As you’re practicing, try to focus in on things you’ve never done before. For me, that’s stride piano at a fast tempo. When you achieve one milestone, ask what’s next. By continuing to push yourself into new areas of exploration, you’ll continue to push your skills forward and make sure you’re actually improving the way you want to. Luckily, we have all sorts of online courses that might help you find new directions to push yourself.
The problem is, a bank doesn’t always see it that way. If they look at your returns and see huge write-offs (even if you made good money), they may see you as a less than ideal applicant. It boils down to banks looking at gross income for W4 earners, and net for 1099 earners — which automatically puts you at a disadvantage.
Touring is great. But it can very quickly turn into exhaustive, monotonous work. Here are 10 great tips to keep things interesting and fun on the road.